Power Line Performance Nutrition

I led creative direction for Nature’s Sunshine’s Power Line—building a unified brand across product, content, and global marketing. In partnership with internal teams, I developed a comprehensive style guide to define visual and verbal direction across all touchpoints, and led video development with an external writer to shape messaging. Working with external photographers—art directed by my team—we created a scalable content system, producing hundreds of assets across digital and in-market channels. The result is a cohesive brand positioned at the intersection of superfood nutrition and modern science.