Nature’s Sunshine Rebrand
Brought on in 2019 to help lead the rebrand, I partnered with an external agency on brand positioning and
led the execution of a unified visual system across all touchpoints. The work helped reposition a legacy
brand founded in 1972—driving renewed relevance, expanded multichannel growth, and some of the most
profitable years in the company’s history.
Brought on in 2019 to help lead the rebrand, I partnered with an external agency on brand positioning and led the execution of a unified visual system across all touchpoints. The work helped reposition a legacy brand founded in 1972—driving renewed relevance, expanded multichannel growth, and some of the most profitable years in the company’s history.
